Intel Core Ultra Launch @ CES 2026

PROJECT OVERVIEW:
One of Intel's most significant product moments in years. This high-profile keynote and technology showcase at CES in Las Vegas launched Intel's Core Ultra Series 3 "Panther Lake" processors featuring a CEO presentation, interactive tech demos (including a motion-tracked 13' hyper-realistic panther), and a live performance from electronic duo Bob Moses.


MY ROLE:
- Lead creative strategy across partner agencies
- Experience design
- Environmental design
- Content development
- Talent management